All that the light touches came from Modcloth

You might be wondering why this is relevant–it’s because fully 90% of my wardrobe is from Modcloth, including the dress I  wore to our wedding. So it’s relevant to me and you all get to read about it. I can promise some delicious salty tears, but if that’s not enough, go ahead and skip down to the comments and we can discuss why there are no libertarian women.

Modcloth announced on Friday via tweet and blog post that they “are joining the Jet.com and Walmart family.” What does this mean? According to the blog:

This will give us the necessary resources and support that we need as a business to grow. Growth allows us to reach more women, grow our community, and amplify our message. Our mission to help our customers feel like the best version of themselves continues. And our commitment to inclusivity continues. Our amazing team continues. And we can open more stores — in your hometown! I hope you will continue to join us as well on this next phase of our journey together.

Brought to you by Modcloth

If you’re wondering how receptive Modcloth’s client base is, you need look no further than the replies to the tweet or the comments in the blog. There’s a lot of complaints about Walmart’s anti-union policies (oh nooooooo), their lack of respect for women (lolwut?), and how Walmart is just bad for ‘Murica (m’kay?). One person even goes so far as to say that this “marks the death of Modcloth.” Regardless of the specific complaint, the overarching message is the same–goodbye/unsubscribe/unfollow. I could not find one positive comment. I’d leave one myself, but I suspect I’d just get shouted down. At least no one found Jet.com offensive.

I highly doubt I’ll ever see a brick-and-mortar store in my town, but I love shopping at Modcloth.com. While I find a lot of their products unnecessarily trendy–I can’t stand mustaches and manatees on everything–they also tend to offer clothing that I think could be described as timeless and/or classic. I’m looking forward to seeing how this new partnership (hopefully) improves what Modcloth can offer.